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Breakthru Beverage Missouri Partners with Music At The Intersection to Provide 500 Safe Rides Home September 9 – 10


Rides are offered through Safe Home After Every Occasion™, a social responsibility program that encourages planning your safe ride home before socializing

St. LOUIS, August 31, 2023 — Breakthru Beverage Missouri continues its support of safe celebrations by partnering with Music at the Intersection to provide 500 free rides for event-​goers. Music at the Intersection is a civic-​led effort presented by the Kranzberg Arts Foundation in partnership with the Steward Family Foundation and the Regional Arts Commission. This 2- day music festival tells the story of St. Louis’ musical, cultural, and artistic heritage. Music at the Intersection highlights national acts and St. Louis-​based musicians across jazz, R&B, soul, rock and roll, blues and hip-hop.

FREE RIDES (up to a $30 value) to and from the music festival are sponsored by Breakthru Beverage and will be available from 10 a.m. September 9 through 11:30 p.m. September 10 via rideshare partner Lyft.

The rides are offered through Safe Home After Every Occasion™, a social responsibility program designed to encourage planning a safe ride home before heading out to celebrate. Since the sought-​after program’s inception, it has provided nearly 150,000 Missourians a free ride home.

The redemption code for the Music at the Intersection safe home ride credit is BBGMOMATI23The code can be claimed beginning Friday, September 8th and is valid for Lyft rides  throughout the St. Louis metropolitan area, to and from the festival at 3301 Washington Avenue.This code will also be posted on Breakthru Beverage Missouri’s website – as well as the company’s social media channels including Facebook and Instagram.

Ride codes can be redeemed through the Lyft app. A link to download the app can be found at Quantities are limited to 500.

About Breakthru Beverage Group

Breakthru Beverage Group is one of the leading alcohol wholesalers in the United States and the largest broker in Canada representing a full total beverage alcohol portfolio of spirits, wine and beer. Breakthru is committed to diversity, equity and inclusion and supports a wide range of notable organizations as well as local charitable initiatives across its North American footprint.  Across all markets, Breakthru aligns a nimble and insightful approach to sales, marketing and operations. Family ownership is active in the business and committed to being stewards of heritage and champions of innovation. For more information, visit

Join Our Team!

Festival attendees are invited to stop by the Breakthru Beverage Missouri Career Booth located on vendor row along Josephine Baker Blvd. (near the Big Top) to pick up a free gift and learn about career opportunities at Breakthru Beverage Missouri.