What’s New

Latest news in culture, cocktails and events.

MBSTPATS: LYFT Promo CodeWhat’s New
March 14, 2022 

This St. Patrick’s Day, Major Brands Partners with Jameson Irish Whiskey To Offer 2,000 FREE RIDES HOME to Missourians as Part of Signature Program

Rides are offered through Safe Home After Every Occasion™, Major Brands’ social responsibility program that encourages planning your ride home before socializing a habit.   ST. LOUIS, MO (March 11,… 
Sue McCollumWhat’s New
March 8, 2022 

Sue McCollum To Leave Major Brands Following More Than A Decade Of Leadership

ST. LOUIS (MARCH 8, 2022) — Major Brands announced today that Chief Executive Officer Sue McCollum will be leaving the company in April. McCollum is the last member of the… 
What’s New
November 29, 2021 

Have you heard of Numbskül?

The Major Brands team works hard every day to ensure that the brands in our portfolio thrive in Missouri. But let’s face it, sometimes a product enters our warehouse in… 
What’s New
November 22, 2021 

Major Brands To Provide 10,000 FREE Holiday Rides Home

Safe Home for the Season starts with Jim Beam and Thanksgiving Eve! Major Brands’ popular Safe Home After Every Occasion™ social responsibility program is back for the holidays with three… 
What’s New
November 8, 2021 

Delicious, Food-​​Friendly Wines for Thanksgiving that Everyone Will Love

When the Major Brands team takes to stores the week of Thanksgiving or consults on holiday drink menus, there’s one question that seems to confound so many — what’s a nice, reasonably-priced… 
What’s New
October 14, 2021 

Major Brands Receives Franchise State of the Year Award from Beam Suntory

Major Brands took home the highest honors at the Beam Suntory Champions Club event in Washington, D.C., receiving the Franchise State of the Year award. This is the third time… 

Recipes for every occasion.

No matter the occasion, we have the recipe for you. Celebrate with one of our favorite cocktail recipes featuring our premium brands. Creative combinations guarantee there is something for everyone.

View All Recipes
Whiskey Bourbon Makers Mark Makers Mark Sour

Maker’s Mark

Bourbon Sour

Kahlua ColdBrew Martini


Cold Brew Martini

Events across Missouri

We’re proud to be a part of the communities we serve. Throughout the year, you’ll find the Breakthru Beverage Missouri team engaging in a variety of events and showcasing our wide variety of spirits, wine, beer, and non-​alcoholic beverages. View our calendar to find an event near you.

View All Events