We’ve doubled the recipe. Equal parts commitment, quality and community.
Ready to serve.

Major Brands is now Breakthru Beverage Missouri.

We’ve doubled the recipe. Equal parts commitment, quality and community.
Ready to serve.

Major Brands is now Breakthru Beverage Missouri.

Icon

Our Missouri Roots

Our Missouri roots give us a competitive advantage in the distribution of wine, spirits, beer and non-​alcoholic beverages. Since 1934, Breakthru Beverage Missouri (previously Major Brands) has built exceptional relationships and invested in our people and the community. As the largest, independent, single state distributor, we know Missouri better than any other wholesaler. 

Icon

Our Brands

Access our ever-​growing portfolio of premium wine, spirits, beer and non-​alcoholic beverages.

Icon

Our Retailers

From convenient online ordering to education and resources, we support our retailers with tools to build their business. 

Who We are

Who We Are

Relationships are key to Breakthru Beverage Missouri’s (previously Major Brands) success and 80-​year plus legacy as a wholesale wine and spirits distributor in Missouri. Since 1934, we’ve been delivering the leading global, national and local premium beverage brands to our more than 9,000 licensed customers and the highest level of service to our supplier network.

It’s not just what we serve, but how we serve it that sets us apart. We lead the way with a knowledgeable team of customer-​focused employees with a Midwest ethic, who care about each other and their communities.

Icon

We build our business by building the communities we serve.

Brand Builders

Our Brands

We build global brands locally while cultivating local craft distilleries, breweries and wineries.

Missouri Careers

Our People

Breakthru Beverage Missouri is a team of more than 600 employees with a customer-​first mentality. We’re proud to grow and support Missouri-​based careers rooted in culture, connection, and opportunity.

Major Brands Retailers

Our Customers

Breakthru Beverage Missouri distributes to roughly 9,000 retail accounts across Missouri, from large national and regional chains and convenience stores to your favorite bar or restaurant. No matter where you’re located, we’re ready to provide the products you need.

MajorBrands CommunityCommitment

Our Community

From creative signature philanthropies to supporting hundreds of Missouri organizations, a commitment to building our communities is foundational to our culture.