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Breakthru Beverage Missouri and Jameson Irish Whiskey Commit to Safe St. Patrick’s Celebrations


Breakthru Beverage Missouri and Jameson Irish Whiskey Commit to Safe St. Patrick’s Celebrations with a limited number of FREE RIDES HOME Across Missouri

Rides are offered through Safe Home After Every Occasion™, a social responsibility program that encourages making planning your ride home before socializing a habit.

ST. LOUIS, March 13, 2024 — Saint Patrick’s Day marks a time for widespread celebration across Missouri — ushering in good luck for the Irish and the Irish at heart. To support safe celebrations, Breakthru Beverage Missouri and Jameson Irish Whiskey are partnering to offer Missourians a limited number of FREE RIDES HOME in St. Louis, Kansas City, Columbia and Springfield from 12 p.m. on Sunday, March 17 through 12 a.m. Monday, March 18 via rideshare partner Lyft.

The rides are offered through the Safe Home After Every Occasion™ social responsibility program designed to make planning a safe ride home before a night out a habit. Since the program’s inception, it has provided more than 100,000 Missourians a free ride home.

The Safe Home program is made possible through the support of Breakthru Beverage Missouri and its supplier partner, Pernod Ricard, one of the largest global suppliers of wine and spirits, whose leading brands include Absolut®, Jameson®, Beefeaters® and Malibu®. Jameson is one of the most iconic whiskeys in the Irish Whiskey category, dating back to early production in Ireland in the 1700s. It’s widely enjoyed on Saint Patrick’s Day and throughout the year.

“Saint Patrick’s Day is a very popular time for celebrations, and Breakthru Beverage Missouri is proud to offer Safe Home After Every Occasion with the generous help of our supplier partner Pernod Ricard to help Missourians celebrate responsibly by planning ahead for a safe ride home,” said Scott Johnson, Executive Vice President of Breakthru Beverage Missouri.

Missourians can access a free ride home (up to $20 value), valid from Sunday, December 17 at 12 p.m. through 12 a.m. Monday, March 18 using ride code: BBGSTPAT24, which will be available to claim after 8am Sunday, March 17. The code will also be posted on Breakthru Beverage Missouri’s website and social media channels including Facebook, Twitter and Instagram.

The code will be redeemable to customers throughout the state in St. Louis, Kansas City, Columbia and Springfield through the Lyft app. A link to download the app can be found at Quantities are limited.

About Breakthru Beverage Group

Breakthru Beverage Group is one of the leading alcohol wholesalers in the United States and the largest broker in Canada representing a full total beverage alcohol portfolio of spirits, wine and beer. Breakthru is committed to diversity, equity and inclusion and supports a wide range of notable organizations as well as local charitable initiatives across its North American footprint. Across all markets, Breakthru aligns a nimble and insightful approach to sales, marketing and operations. Family ownership is active in the business and committed to being stewards of heritage and champions of innovation. For more information, visit

About Jameson

Jameson Irish Whiskey is an industry leader in the blended Irish Whiskey category, produced by the Irish Distillers subsidiary of Pernod Ricard. Triple-​distilled and aged in oak casks, Jameson was one of Dublin’s early distilleries, dating back to the late 1700s and represents the living legacy of its founder, John Jameson. Jameson is now distilled at the New Midelton Distillery in County Cork, Ireland. For more information, visit