Breakthru Beverage Missouri
(Formerly Major Brands)
Relationships are key to Breakthru Beverage Missouri’s success and 80-year plus legacy as a wholesale wine and spirits distributor in Missouri. Since 1934, we’ve been representing the leading global, national and local wine, spirits, and beer producers in the industry, delivering premium beverages and service to our more than 9,000 licensed customers across the state.
It’s not just what we serve, but how we serve it that matters. At Breakthru Beverage Missouri, it’s our people that set us apart. We lead the way with a team of customer focused employees with a Midwest ethic, who care about each other and their communities.
About Breakthru Beverage Group
Breakthru Beverage Group is one of the leading alcohol wholesalers in the United States and the largest broker in Canada representing a full total beverage alcohol portfolio of spirits, wine, and beer. Breakthru is committed to diversity, equity and inclusion and supports a wide range of notable organizations as well as local charitable initiatives across its North American footprint. Across all markets, Breakthru aligns a nimble and insightful approach to sales, marketing, and operations. Family ownership is active in the business and committed to being stewards of heritage and champions of innovation. For more information, visit www.BreakthruBev.com.
Since 1934, we have done business with the belief that if you work hard and do what’s right, you’ll be successful. This approach is evident throughout our company’s history. We’re proud of where we began, what we’ve accomplished, and where we’re headed.
Breakthru Beverage Missouri is a high-performance distributor of premium beverages, whose commitment to excellence is reflected in our:
Our commitment to our shared values informs how we achieve our mission.
Be True | Be Courageous | Be Passionate | Be Inclusive
Breakthru Beverage Missouri leadership team places a strong emphasis on values and relationships which are the building blocks and foundation of our culture.
Executive Vice President
Chief Human Resources Officer
Vice President/General Sales Manager — East
Vice President/General Sales Manager — West
Vice President of Wine Strategy
Director of Trade Marketing
Vice President of National and Strategic Accounts