Who We Are

Terms of Use

Last updated: August 16, 2021

Acceptance of the Terms of Use

These terms of use (the “Terms of Use”) are entered into by and between you, whether individually or on behalf of a company, (“you") and Breakthru Beverage Missouri (“Company,” “we,” or “ us ”) for use of Company’s website, breakthrubevmo.com (the “Website”). These Terms of Use, together with any documents that expressly reference Terms of Use (including, without limitation, our Privacy Policy govern your access to and use of the Website, including any content, functionality, and services offered on or through the Website, whether as a guest or an accountholder.

Please review these Terms of Use prior to using the Website. By using the Website, you accept and agree to abide by these Terms of Use (including our Privacy Policy, incorporated herein by reference). If you do not agree with any aspects contained herein, you must not access or use the Website.

The Website is offered and available to users who are 21 years of age or older. By using the Website, you attest that you are at least 21 years old, and if accessing the Website on behalf of a company, you have the right, power, and authority to accept and abide by these Terms of Use on behalf of the company. Prior to accessing gated content on the Website as a retail customer of the Company, including access to education, Price Book and placing an online order for alcoholic beverages, you must provide the Company with a copy of your state (and if your business is in the city limits of Kansas City or Saint Louis, your city) Liquor Licenses, appointed to you by an authorized Missouri or, if applicable, city representative and otherwise properly register your business as a customer of the Company. Only customers holding a valid license to sell beverage alcohol are authorized to purchase products from the Company.

Changes to The Terms Of Use

Breakthru Beverage Missouri reserves the right to make changes to these Terms of Use at any time in our sole discretion. All changes are effective immediately when posted to the Website, and apply to all access to and use of the Website thereafter.

Your continued use of the Website following any revised Terms of Use constitutes your agreement and acceptance of any changes. You are expected to check the Website from time to time so you are aware of any changes, as they are binding on you.

Website Access and Account Security

The Company holds the right to amend, withdraw, suspend, or terminate the Website, including any content or service provided at our sole discretion without notice. We will not be liable if for any reason all or any part of the Website is unavailable at any time or for any period. From time to time, we may restrict access to some parts of the Website, or the entire Website, to users, including accountholders.

Please be aware of your responsibilities as a Website user:

Making conditions for use of any gated content on the Website (by virtue of establishing your business as a customer of the Company.)
Ensuring that all persons who access the Website through your internet connection are aware of these Terms of Use and abide with the conditions set forth in these Terms of Use.

To access certain resources on the Website that were created for your use, you may be asked to provide certain registration details or other information. It is a condition of your use of the Website and these resources that all the information you provide to the Company on the Website is correct, current, and complete. You agree that all information you provide to register with this Website or otherwise, is also governed by our Privacy Policy, and you consent to all actions we take with respect to your information consistent with our Privacy Policy.

If you elect to enter gated areas of the Website and establish a username, password or any other piece of information as part of our measures to keep your information secure, you must treat such information as confidential and must not disclose it to any other person or entity. This is personal information to you and must not be shared with any other individual or entity. You agree to notify the Company immediately of any unauthorized access to or use of your account, username, password or other breach of security. We reserve the right to disable any account, username, password, or other identifier, whether chosen by you or provided by us, at any time at our sole discretion if there is a concern that these Terms of Use have been violated.

Intellectual Property Rights

The Website and its entire contents, features, and functionality (including but not limited to all information, software, text, displays, images, video, and audio, and the design, selection, and arrangement thereof) are owned by the Company, its licensors, or other providers of such material and are protected by United States and international copyright, trademark, patent, trade secret, and other intellectual property or proprietary rights laws.

These Terms of Use permit you to use the Website. You must not reproduce, distribute, modify, create derivative works of, publicly display, publicly perform, republish, download, store, or transmit any of the material on our Website, unless expressly allowed or communicated on the Website.

If you wish to make any use of material on the Website other than that set out in this section, please address your request to: MO-MarketingMO[@]breakthrubev.com.

If you print, copy, modify, download, or otherwise use or provide any other person with access to any part of the Website in breach of the Terms of Use, your right to use the Website will stop immediately and you must, at our option, return or destroy any copies of the materials you have made. No right, title, or interest in or to the Website or any content on the Website is transferred to you, and all rights not expressly granted are reserved by the Company. Any use of the Website not expressly permitted by these Terms of Use is a breach of these Terms of Use and may violate copyright, trademark, and other laws.

Trademarks

The Company name, logo, and all properties related to our brand are trademarks of the Company, its affiliates or licensors. You must not use such marks without the prior written permission of the Company. All other names, logos, product and service names, designs and product information on this site are the trademarks of their respective owners.

Prohibited Uses

You may use the Website only for lawful purposes and in accordance with these Terms of Use. You agree not to use the Website in any manner that violates federal, state or local laws or for the purpose of exploiting underaged users (for the purposes of this Website, persons under 21) or any other users of the Website. You are not permitted to represent any material as your own that is presented on the Website. You are also not permitted to introduce any viruses or malicious malware or device that causes technological harm to the Website or otherwise attempt to interfere with the proper functioning of the Website. Additionally, you agree not to use the Website in any manner that could disable, overburden, damage, or impair the site or interfere with any other party’s use of the Website, or attempt to gain unauthorized access to, interfere with, damage, or disrupt any parts of the Website, the server on which the Website is stored, or any server, computer, or database connected to the Website.

Monitoring and Enforcement; Termination

We have the right to take appropriate legal action, including without limitation, referral to law enforcement, for any illegal or unauthorized use of the Website and to terminate or suspend your access to all or part of the Website for any or no reason, including without limitation, any violation of these Terms of Use.

Without limiting the foregoing, we have the right to cooperate fully with any law enforcement authorities or court order requesting or directing us to disclose the identity or other information of anyone posting any materials on or through the Website. YOU WAIVE AND HOLD HARMLESS THE COMPANY AND ITS AFFILIATES, LICENSEES, AND SERVICE PROVIDERS FROM ANY CLAIMS RESULTING FROM ANY ACTION TAKEN BY ANY OF THE FOREGOING PARTIES DURING, OR TAKEN AS A CONSEQUENCE OF, INVESTIGATIONS BY EITHER SUCH PARTIES OR LAW ENFORCEMENT AUTHORITIES.

We assume no liability for any action or inaction regarding transmissions, communications, or content provided on or through the Website by any user or third party.

Reliance On Information Posted

The information presented on or through the Website is made available solely for general information purposes. We strive to display accurate information, however inadvertent errors can be made and we reserve the right to correct those inaccuracies at any time. Any reliance you place on the accuracy of this information is strictly at your own risk.

This Website may include content provided by third parties, including materials provided by suppliers, other business partners, syndicators and other online content providers. All statements and/or opinions expressed in these materials are solely the opinions and the responsibility of the person or entity providing those materials. These materials do not necessarily reflect the opinion of the Company. We are not responsible, or liable to you or any third party, for the content or accuracy of any materials provided by any third parties.

We may update the content on this Website from time to time, but its content is not necessarily complete or up-to-date. Any of the material on the Website may be out of date at any given time, and we are under no obligation to update such material.

Information about You and Your Website Usage

All information collected by the Company on this Website is subject to our Privacy Policy. By using the Website, you consent to all actions taken by us with respect to your information in compliance with the Privacy Policy.

Linking To the Website and Social Media Features

Linking to the Website, including through any social media features, if properly attributing the source of your content and done fairly and legally, is permitted. You must not link to our Website in any attempt to damage or defame the reputation of the Company, and you must not establish a link in such a way that infers any form of association, approval or endorsement on our part without our express written consent.

Links to Other Websites

The Website may contain links to other websites that are not operated by us. These links are provided for your convenience only. If you click on a third-party link, you will be directed to that third party's website. We do not guarantee that you will receive notice or an alert when providing information to a third party or when you leave our Website, and it is your responsibility to determine the party to whom information is being provided or when you have left the Website. We strongly advise you to review the privacy policy and terms of use of every website you visit. We have no control over and assume no responsibility for the content, privacy policies, terms of use, or practices of any third-party sites or services.

Geographic Restrictions

The Company is based in the state of Missouri in the United States. We provide the Services for use only by general persons located in the United States and retailer customers only in the State of Missouri. We make no claims that the Services or any of its content is accessible or appropriate outside of the United States. Access to the Services may not be legal by certain persons or in certain countries. If you access the Services from outside the United States, you do so on your own initiative and are responsible for compliance with local laws.

Disclaimer of Warranties

We strive to ensure the safety and security of our Website content, but do not guarantee or warrant that files available for downloading from the internet or the Website will be free of viruses or other destructive code. You are responsible for implementing sufficient procedures and checkpoints to satisfy your particular requirements for anti-virus protection and accuracy of data input and output, and for maintaining a means external to our Website for any recovery of lost data.

TO THE FULLEST EXTENT PROVIDED BY LAW, THE COMPANY WILL NOT BE LIABLE FOR ANY LOSS OR DAMAGE CAUSED BY VIRUSES OR OTHER TECHNOLOGICALLY HARMFUL MATERIAL THAT MAY INFECT YOUR DEVICES, SYSTEMS, PROGRAMS, DATA, OR OTHER MATERIAL DUE TO YOUR USE OF THE WEBSITE OR ANY SERVICES THROUGH THE WEBSITE.

YOUR USE OF THE WEBSITE, ITS CONTENT, AND ANY SERVICES THROUGH THE WEBSITE IS AT YOUR OWN RISK. THE WEBSITE, ITS CONTENT, AND ANY SERVICES THROUGH THE WEBSITE ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS, WITHOUT ANY WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. NEITHER THE COMPANY NOR ANY PERSON ASSOCIATED WITH THE COMPANY MAKES ANY WARRANTY OR REPRESENTATION WITH RESPECT TO THE COMPLETENESS, SECURITY, RELIABILITY, QUALITY, ACCURACY, OR AVAILABILITY OF THE WEBSITE. WITHOUT LIMITING THE FOREGOING, NEITHER THE COMPANY NOR ANYONE ASSOCIATED WITH THE COMPANY REPRESENTS OR WARRANTS THAT THE WEBSITE, ITS CONTENT, OR ANY SERVICES OR ITEMS OBTAINED THROUGH THE WEBSITE WILL BE ACCURATE, RELIABLE, ERROR-FREE, OR UNINTERRUPTED, THAT DEFECTS WILL BE CORRECTED, THAT OUR WEBSITE OR THE SERVER THAT MAKES IT AVAILABLE ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS, OR THAT THE WEBSITE OR ANY SERVICES OR ITEMS OBTAINED THROUGH THE WEBSITE WILL OTHERWISE MEET YOUR NEEDS OR EXPECTATIONS.

TO THE FULLEST EXTENT PROVIDED BY LAW, THE COMPANY HEREBY DISCLAIMS ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING BUT NOT LIMITED TO ANY WARRANTIES OF MERCHANTABILITY, NON-INFRINGEMENT, AND FITNESS FOR PARTICULAR PURPOSE.

THE FOREGOING DOES NOT AFFECT ANY WARRANTIES THAT CANNOT BE EXCLUDED OR LIMITED UNDER APPLICABLE LAW.

Limitation of Liability

TO THE FULLEST EXTENT PROVIDED BY LAW, IN NO EVENT WILL THE COMPANY, ITS SUBSIDIARIES, ITS AFFILIATES, OR THEIR LICENSORS, SERVICE PROVIDERS, EMPLOYEES, AGENTS, OFFICERS, OR DIRECTORS BE LIABLE FOR DAMAGES OF ANY KIND, UNDER ANY LEGAL THEORY, ARISING OUT OF OR IN CONNECTION WITH YOUR USE, OR INABILITY TO USE, THE WEBSITE, ANY WEBSITES LINKED TO IT, ANY CONTENT ON THE WEBSITE OR SUCH OTHER WEBSITES, INCLUDING ANY DIRECT, INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO, PERSONAL INJURY, PAIN AND SUFFERING, EMOTIONAL DISTRESS, LOSS OF REVENUE, LOSS OF PROFITS, LOSS OF BUSINESS OR ANTICIPATED SAVINGS, LOSS OF USE, LOSS OF GOODWILL, LOSS OF DATA, AND WHETHER CAUSED BY TORT (INCLUDING NEGLIGENCE), BREACH OF CONTRACT, OR OTHERWISE, EVEN IF FORESEEABLE.

The limitation of liability set out above does not apply to liability resulting from our gross negligence or willful misconduct.

THE FOREGOING DOES NOT AFFECT ANY LIABILITY THAT CANNOT BE EXCLUDED OR LIMITED UNDER APPLICABLE LAW.

Indemnification

By use of this Website, you agree to defend, indemnify, and hold harmless the Company, its subsidiaries, its affiliates, licensors, and service providers, and their respective officers, directors, employees, contractors, agents, licensors, suppliers and successors against any claims, liabilities, damages, judgments, awards, losses, costs, expenses, or fees (including reasonable attorneys’ fees) arising out of or relating to your violation of these Terms of Use or your use of the Website.

Governing Law and Jurisdiction

All matters relating to the Website and these Terms of Use and any dispute or claim arising therefrom shall be governed by and construed in accordance with the internal laws of the State of Missouri.

Any legal suit, action, or proceeding arising out of, or related to, these Terms of Use or the Website shall be instituted exclusively in the federal courts of the United States or the courts of the State of Missouri, each as located in City of St. Louis, Missouri, although the Company retains the right to bring any suit, action, or proceeding against you for breach of these Terms of Use in your state of residence or any other relevant county. You waive any and all objections to the exercise of jurisdiction over you by such courts and to venue in such courts.

Waiver and Severability

No waiver by the Company of any term or condition set out in these Terms of Use shall be deemed a further or continuing waiver of such term or condition or a waiver of any other term or condition, and any failure of the Company to assert a right or provision under these Terms of Use shall not constitute a waiver of such right or provision.

If any provision of these Terms of Use is held by a court or other tribunal of competent jurisdiction to be invalid, illegal, or unenforceable for any reason, such provision shall be eliminated or limited to the minimum extent such that the remaining provisions of the Terms of Use will continue in full force and effect.

Terms of Use Agreement in its Entirety

The Terms of Use (including our Privacy Policy), constitute the sole and entire agreement between you and the Company regarding the Website and supersede all prior understandings, agreements, representations, and warranties, both written and oral, regarding the Website.

Your Comments and Concerns

This website is operated by Breakthru Beverage Missouri, headquartered at 6701 Southwest Avenue, St Louis MO 63143.

All feedback, comments, requests for technical support, and other communications relating to the Website should be directed to: MO-MarketingMO[@]breakthrubev.com.

Creative collaboration is at the heart of the Beer 4 Good project. Teaming with Supplier partners 4 Hands Brewing Co. and Urban Chestnut Brewing Co, Major Brands connected their shared passion for the St. Louis region and the community’s love of local beers. The result, Beer 4 Good, a blend of two ales aged in the same bourbon barrels behind the Women Who Whisky initiative and directly supporting Mission: St. Louis, a transformative organization that empowers families to break the cycle of poverty through education, job training and employment. The Beer 4 Good project far surpassed its goals, raising more than $70K for the St. Louis community.

We have a responsibility to Missouri communities to ensure that beverage alcohol is consumed safely. That's why, in 2011, Major Brands created Safe Home After Every Occasion™, a well-recognized social responsibility program that encourages Missourians to make planning a safe ride home before socializing a habit.

Click here to learn more about this program and when it is offered in your community.

In this signature initiative, Major Brands blended three passions close to its heart – community, collaboration and whisky – by bringing together seven St. Louis-area women leaders to create a custom, limited-edition barrel of Maker’s Mark® Private Select™ Bourbon to benefit charity. The batch, entitled Major Brands Whisky 4 Good, yielded 240 bottles which were made available to Women Who Whisky donors.

The initiative, through donations and a one-time event at Big Brothers Big Sisters of Eastern Missouri, “Hatch the Batch,” raised $350,000 to benefit Big Brothers Big Sisters of Eastern Missouri, Contemporary Art Museum St. Louis, Forest Park Forever and the Saint Louis Fashion Fund.

For more information, visit: womenwhowhisky.org

Dan Matuszek

Vice President of Wine Strategy

Dan Matuszek joined Major Brands as Vice President of Wine Strategy in 2018, bringing with him more than three decades of wine industry experience, having worked in sales, strategy, marketing and as a business owner. Outside of work, Dan focuses on fitness, including weight training and biking, his family and friends, and his favorite football teams – the Green Bay Packers and Nebraska Cornhuskers. He also loves grilling and pairing great wines with great meals. His favorite white is a zesty White Burgundy paired with grilled sea bass and his favorite red is a big, Napa Valley Cabernet served alongside grilled ribeye steak.

Roy Cherian

Vice President of Information Technology

Roy Cherian came to Major Brands with prior experience at Anheuser-Busch and now serves as our Vice President of Information Technology. Roy leads a team that supports network infrastructure integrity and blazes new trails to the best systems and technology to support Major Brands’ business needs. Community involvement is a priority for Cherian, who volunteers as a youth leader and camp counselor with the Journey Church in Troy, MO. Outside of work, he enjoys fishing with his family, cookouts, float trips and Notre Dame football. And his favorite drink? A Jim Beam Bourbon Sour while shooting a game of 8-ball pool.

St. Patrick Center provides opportunities for self-sufficiency and dignity to people who are homeless or at risk of becoming homeless. Through adopt-a-family programs, back-to-school drives and charity golf tournaments, Major Brands helps to shine a light on this organization making permanent, positive change and instilling hope for a community in need.

With the shared belief that good businesses grow by supporting their communities, Beam Suntory and Major Brands, along with personal support from Major Brands CEO, Sue McCollum, joined forces to create the Missouri Restaurant Association (MRA) Workers Benefit Fund. The first of its kind, this fund directly supports restaurant workers across the state of Missouri who experienced financial hardships as a result of COVID-19. Restaurants and their workers are vital to our communities and among the hardest hit during the pandemic, and the Workers Benefit Fund will provide $100,000 to this community who has served us all so well. “On behalf of the entire Missouri restaurant community, MRA acknowledges their generosity with heartfelt gratitude.” - Bob Bonney, CEO, Missouri Restaurant Association

The Contemporary Art Museum St. Louis works to enrich lives through experiences with contemporary art, inspiring curiosity, creativity, and learning in our community. Major Brands knows that art has the power to heal from the inside out and is honored to sponsor the fundraising efforts of this institution that inspires all of us to grow, learn and create.

Sue McCollum

Chief Executive Officer

Sue McCollum has been the CEO of Major Brands since 2012. Sue entered the wine, spirits and beer distribution business in 2011. Prior to joining Major Brands, Sue was the Founder and Principal of McCollum and Associates, a strategic marketing and communications consulting firm and an adjunct Professor of Marketing at Webster University. Prior to that, she was the Director of Public Affairs at the Federal Reserve Bank of St. Louis, as well as the Director of Special Events and Media Relations at American University.

Sue has received significant recognition throughout her career. The Wine and Spirits Wholesalers of America recognized McCollum with the Women’s Leadership Council Icon Award. She was honored with the Heartland Region Ernst & Young (EY) Entrepreneur of the Year Award and was named one of four finalists for the EY National Entrepreneur of the Year Award in the family business category. The St. Louis Business Journal has named Sue a Most Influential Business Woman.

Sue is a lifelong community advocate. She currently serves on the executive committee of several boards, including The Washington University of St. Louis Board of Trustees, the St. Louis Regional Business Council, Forest Park Forever and the Wine and Spirits Wholesalers of America Association. She also serves on the boards of directors of the Contemporary Art Museum St. Louis and the Gateway Arch Park Foundation

Sue received her Bachelor of Arts in Broadcast Journalism and Economics and her Master of Business Administration degrees from The American University in Washington, D.C. She graduated with a Juris Doctorate from Washington University of St. Louis School of Law in 2015.

We build our business by building the communities we serve, and The United Way reaches into every community across Missouri. Major Brands has been a supporter of United Way for over 15 years, with contributions exceeding $1 million dollars. CEO Sue McCollum served as Co-Chairperson for the 2015 United Way Campaign, raising a community-wide, record setting $74+ million dollars for Missouri families in need.

Major Brands has been honored to support United Way through its annual fundraising campaign, Grocery Workers Relief Program, food bank support, and back-to-school programs, touching hundreds of Missouri organizations that enrich the lives of the communities where we live and work.

Steve Maitland

Vice President of National and Strategic Accounts

Steve Maitland has been with Major Brands for over 22 years, currently serving as VP of National and Strategic Accounts. His industry experience spans more than 30 years, where he started as a sales rep before moving into account management. His expertise in retail chain headquarter management has enabled Major Brands to build strategic resources to support our chains in the off-premise channel. Maitland is an Eagle Scout and has held volunteer positions with a variety of community organizations, including roles as Special Olympics Golf Committee Chair and Asthma Allergy Foundation Board Member. Outside of work, he enjoys golfing, fishing, motorcycling, and spending time with his wife Sandi and their three children.

Scott Johnson

President of Sales And Operations

Scott Johnson brought 23 years of beverage industry experience to Major Brands when he joined our team as President of Sales over 5 years ago. Johnson, who is now President of Sales and Operations gives his all to the leadership of his team with a patient communication style and competitive spirit. His drive to win isn’t just reserved for outstanding performance at the workplace. He’s a die-hard fan of the Kansas City Chiefs, Royals and Missouri Tigers. He enjoys spending time with his family, running, boating, skiing and of course, catching a game. His favorite drink? An Old Fashioned at the end of the day.

Derek Holmes

Vice President of Spirits, Beer and Non-Alcoholic Sales Strategy

As Vice President of Spirits and Beer Strategy, Derek Holmes brings two decades of beverage industry experience to Major Brands, having worked in both sales and management. He leads strategic initiatives for Major Brands’ Spirits, Beer and Non-Alcoholic supplier portfolios with a focus on nurturing relationships and ensuring our brands have every chance to thrive in the Missouri market. His commitment to his community includes volunteer positions with the St. Louis Sports Commission and 1st Baptist Church in Wentzville, MO. Outside of work, Holmes enjoys spending time with his family, hunting, fitness, and watching Cardinals baseball.

Ron Snider

Vice President/General Sales Manager

Ron Snider is a beverage industry veteran, having worked as a distributor and sales rep for multiple top companies before joining Major Brands 25 years ago – first as a sales manager and now as VP/General Sales Manager. Snider is a former member of the Board of Directors for the Boys and Girls Clubs of St. Charles County, a 10-year chairman of the organization’s golf tournament, and a supporting committee member for the Leukemia and Lymphoma Society Charity Golf Tournament. He is an active parishioner at St. Peter Catholic Church in St. Charles, MO, member of the local Knights of Columbus, and proud to hold multiple local sports Hall of Fame Memberships. When he’s not at work, Snider enjoys spending time with his grandkids and golfing. He’s also a fan of our local MO sports teams, good whiskey, good wine, and supporting the Major Brands on-premise business while dining out with friends and family.

Tom Schawang

Chief Financial Officer

Tom Schawang joined Major Brands in 1993 as Corporate Controller, before being promoted to CFO in 1997. As CFO, Schawang takes care of everything from banking, legal compliance and payroll, to taxes, risk management and strategic planning. A Certified Specialist in Wine, he has a passion for learning about wine styles and production and enjoys traveling to wine regions and exploring food and wine pairings with friends. Outside of work, Schawang is a huge St. Louis Blues fan and season ticket holder. He also enjoys good music, history and classical literature.

Hope House is dedicated to making sure every man, woman, and child affected by domestic violence can find refuge and build a new life. Whether it’s urgent need drives, adopting angels over the holidays or sponsoring their largest annual fundraiser, Believe Gala, Major Brands is honored to support this outstanding change-maker and the lives impacted by their important mission.

Big Brothers Big Sisters empowers youth in our community and creates new possibilities for future generations. Major Brands has been a long-time friend and supporter of BBBS through fundraising programs like Bowl for Kids’ Sake and Women Who Whisky. BBBS is a change-maker in the lives of youth in Eastern Missouri, and Major Brands is deeply committed to doing everything we can to ensure its continued vitality in our community.

A landmark where life’s milestones are celebrated and a place to connect with people and the beautiful city of St. Louis, Forest Park is special to Major Brands. When CEO Sue McCollum moved to St. Louis several decades ago, she settled in just a few blocks from the Park. “The first thing I did was find a job, buy a bike and ride in Forest Park. It was my way of finding peace—and connecting to a city that would become my new hometown,” she recalls. Sue has served as leadership donor to the Park’s Restoring the Glory campaign, Co-Chaired the Forest Park Forever Hat Luncheon fundraiser, served on the Park’s Board of Directors, and has long advocated for the maintenance and care of this local treasure. Through a program created by Major Brands called Restaurants for Restoration, we partnered with St. Louis restaurants to raise more than $100,000 for conservancy of the Park.

The Major Brands Family has dedicated Thanksgiving mornings to the Meals on Wheels program for over 30 years. Hundreds of meals are delivered by our team to home-bound and elderly St. Louis residents, and the need becomes greater each year. Our business is built by building the communities we serve, and Major Brands is committed to answer the call to support our neighbors in need.

Melva Pete

Chief Human Resources Officer

Melva Pete joined the Major Brands family in early 2021 as Chief Human Resources Officer. She brings executive level HR experience in stewarding a strong culture, recruiting and onboarding top talent and employee training and development. She has led the HR departments in public enterprises, large corporations and family businesses. As CHRO, Melva oversees all things related to Major Brands’ greatest asset—its people. In addition to holding a Master of Arts in Human Resource Management from Webster University in St. Louis, Melva has dual senior certifications from the Society for Human Resource Management and the Human Resources Certification Institute. She was also recognized as one of St. Louis’ 25 Most Influential Women in Business from the St. Louis Business Journal and in 2017 was named Corporate Executive of the Year by the St. Louis American Newspaper. Melva serves on the Board of Directors for Employment Connection—a community-based agency that provides employment resources to individuals with limited opportunities and is a member of CHUMS, Inc., a national philanthropic organization focused on enriching the lives of children.

Defined by our people, our dedication to the communities, suppliers and customers we serve since 1934.

Breakthru Beverage Missouri (Formerly Major Brands)

About Breakthru Beverage Group

Our History

Repeal of Prohibition

Epsten Family receives one of the first wholesale distribution licenses in the state of Missouri and E & L Wholesale is founded

Robert Epsten, second generation, expands family business with General Wholesale in Kansas City, Missouri

General Wholesale acquires Standard and becomes General Standard

Under third generation leadership, General Standard expands and Major Brands is established

Todd Epsten appointed CEO of Major Brands

Sue McCollum assumes leadership of Major Brands from her husband, Todd Epsten

Major Brands receives industry recognition for ongoing commitment to social responsibility

Major Brands acquires Missouri Beverage Co. and Garco Wine Co. to further expand breadth and depth of product portfolio

The Wirtz family acquires ownership of Major Brands from Sue McCollum

Major Brands is acquired by Breakthru Beverage Group

Our Mission

Our Values

Performance | Integrity | Respect | Teamwork | Community

Our Leadership

Scott Johnson

Tom Schawang

Melva Pete

Ron Snider

Dan Matuszek

Derek Holmes

Steve Maitland

Roy Cherian

Join Our Team

Our Locations

About Breakthru Beverage Missouri

What’s New

Become a Supplier

Breakthru Beverage Missouri
(Formerly Major Brands)