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Major Brands To Provide 10,000 FREE Holiday Rides Home

Safe Home for the Season starts with Jim Beam and Thanksgiving Eve!

Major Brands’ popular Safe Home After Every Occasion™ social responsibility program is back for the holidays with three special nights of free rides home, starting with Thanksgiving Eve, the biggest bar night of the year.

After Staying Home Safe during last year’s holiday season, Missourians are ready to venture out and celebrate with friends and family. Major Brands and its supplier partners are ready to support these long-​awaited friends and family social opportunities with a record number of free rides home – a total of 10,000 – throughout the holiday season on the night before Thanksgiving, November 24, Saturday, December 18 and New Year’s Eve, December 31.

‘Tis the Season of Safe Home kicks off on Thanksgiving Eve, the biggest bar night of the year, Wednesday, November 24. Major Brands will once again team up with longstanding Safe Home partner Jim Beam to offer more than 3,300 free rides home throughout the state of Missouri. With friends in town, a national holiday, and a big Thanksgiving dinner waiting, the night before Thanksgiving has become one of America’s favorite nights out. Jim Beam, Missouri’s favorite bourbon, along with Major Brands and its rideshare partner Lyft, will make sure Missourians are planning a safe ride home before leaving the house this holiday season.

To access the ride credit ($25) for a safe ride home on Thanksgiving Eve, visit Major Brands’ website, Facebook and Instagram channels November 22 through November 24. The codes will be redeemable to customers throughout the state in St. Louis, Kansas City, Columbia and Springfield through the Lyft app during the hours of 4 p.m. (Nov. 24) and 2 a.m. (Nov. 25). Quantities are limited.

“Offering 10,000 free rides home throughout the holidays is Major Brands’ way of saying Happy Holidays and thank you to Missourians,” said Major Brands CEO, Sue McCollum. “Our holiday wish is for people to make planning a safe ride home ahead of time a habit. We are grateful to our Thanksgiving Eve partner of 9 years, Jim Beam for once again joining us in support of this unique social responsibility program.”

As part of the ‘Tis the Season of Safe Home social responsibility campaign and with the support of supplier partners Beam Suntory, Pernod Ricard and Constellation, Major Brands will also offer free rides home on Saturday, December 18, one of the biggest nights for 2021 holiday parties and New Year’s Eve, December 31. Those free ride home codes will once again be offered through Lyft and will be redeemable the week before the scheduled date. A total of 10,000 free rides across Missouri will be offered throughout the 2021 Holiday Season.