Rides are offered through Safe Home After Every Occasion™, Major Brands’ social responsibility program that encourages planning your ride home before socializing a habit.
ST. LOUIS, MO (March 11, 2022) — Missourians are once again getting ready to break out the green and toast the Irish at St. Patrick’s Day parades, pub crawls and celebrations across the state. With that in mind, Major Brands, the largest Missouri-owned distributor of premium spirits, wine, beer and non-alcoholic beverages and Jameson®, the largest Irish whiskey brand in America, are offering 2,000 FREE RIDES HOME in St. Louis, Kansas City, Columbia and Springfield on Thursday, March 17, 2022 via its rideshare partner, Lyft.
The rides are offered through Safe Home After Every Occasion™, Major Brands’ 365-day a year social responsibility program designed to make planning a safe ride home before a night out a habit. Since the program’s inception, Major Brands and its partners have provided more than 100,000 Missourians a free ride home.
The Safe Home program is made possible through the support of Major Brands’ supplier partner, Pernod Ricard, one of the largest global suppliers of wine and spirits, whose leading brands include Absolut®, Jameson®, Beefeaters® and Malibu®. Jameson® is the world’s top-selling Irish whiskey and has been sold internationally since the early 19th century. Originating in Dublin, Ireland, Jameson Irish Whiskey is celebrated across the globe by St. Patrick’s Day revelers and for everyday enjoyment.
“St. Patrick’s Day parades and celebrations are a treasured annual tradition and Major Brands is proud to once again partner with Pernod Ricard and Jameson Irish Whiskey to help Missourians plan ahead to get home safe,” said Major Brands CEO, Sue McCollum.
To access a free ride home, beginning on Thursday, March 17 at 2 p.m. through Friday, March 18 at 2 a.m. using ride code: MBSTPATS. The code will also be posted on Major Brands’ website and Facebook and Instagram channels. The code will be redeemable to customers throughout the state in St. Louis, Kansas City, Columbia and Springfield through the Lyft app. A link to download the app can be found at Lyft.com. Quantities are limited to 2,000. Our volunteer Safe Home “Squad” will be on site at key retailers across the state to promote the program and share the code with customers.
St. Louis Area:
Wednesday, March 16 from 5 p.m. — 7 p.m.
- Dogtown: Tamm Avenue Bar & Felix’s Pizza Pub
- Soulard: McGurks Irish Pub
- St. Peters: Shamrock’s Pub & Grill
Kansas City Area:
Wednesday, March 16 from 5 – 7 pm
- Westport: Kelly’s Westport Inn
- Country Club Plaza: Granfallon
About Major Brands Premium Beverage Distributors
Major Brands is the largest Missouri-owned and operated distributor of premium wine, spirits beer and non-alcoholic beverages, with offices in St. Louis, Kansas City, Springfield, Columbia and Cape Girardeau. Major Brands employs more than 600 people and serves more than 9,000 retail customers. It began operations in 1934 and remains family owned and operated. For more information visit, majorbrands.com.
About Safe Home After Every Occasion
Safe Home After Every Occasion is a corporate social responsibility program created by Major Brands. The program, with the support of supplier sponsors, encourages people to make it a habit to plan a safe ride home in advance of going out by offering free rides home on major holidays. With Safe Home it has never been easier to enjoy holiday celebrations while making sure to get home safely. The effort reminds Missourians to drink responsibly and plan a safe ride home.
About Pernod Ricard USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world’s second-largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. Pernod Ricard USA is headquartered in New York, New York, and has more than 800 employees across the country. The company’s leading spirits include such prestigious brands as Absolut® Vodka, Avión® Tequila, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Kahlúa® Liqueur, Malibu®, Martell® Cognac, Olmeca Altos® Tequila , Beefeater® Gin, Del Maguey® Single Village Mezcal, Monkey 47® Gin, Plymouth® Gin, Seagram’s® Extra Dry Gin, Malfy® Gin, Hiram Walker® Liqueurs, Midleton® Irish Whiskey, Powers® Irish Whiskey, Redbreast® Irish Whiskey, Aberlour® Single Malt Scotch Whisky; Lillet®; Smithworks® Vodka, Jefferson’s® Bourbon, Smooth Ambler® Whiskey, Rabbit Hole® Whiskey, Pernod® and Ricard®; such superior wines as Jacob’s Creek®, Kenwood® Vineyards, Campo Viejo® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.
As “creators of conviviality,” we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet. Our products bring people together and serve a valuable role in society. We encourage responsible consumption of our products and fight alcohol misuse in society by evolving our business and our marketing, taking action on harmful drinking and engaging with our stakeholders for real change. As a founding member of the Foundation for Advancing Alcohol Responsibility (Responsibility.org), we are proud to be a part of the campaigns that have worked to produce a 29% reduction in underage drinking over the past 10 years.